How to Make Bad Blog Posts Better
March 10, 2022 in Online Business
While every professional has the right to their own point of view, some blog articles are simply awful. They don’t work properly, don’t attract users to your site, and may even be harming your reputation. Most companies and indie bloggers who have been writing for a while have at least one post that isn’t performing as well as it should. The good news is that blogs aren’t just pages with text on them. With the press of a mouse, professionals may reorganize, alter, edit, and remove blog content. We’ll go through how to fix terrible blog articles in depth, as well as recommendations for individuals wishing to improve their content production:
Determine the issue
The first step in every reclamation effort is to define the problem. Picking out the blogs with the lowest engagement stats on your site and working on them first may seem logical. While this is a wonderful place to start, a high-engagement blog may still cause a lot of problems for a company if it isn’t contributing in a positive way. (For example, if the text is insulting, incorrect, or plagiarized.) As a result, prioritize which blogs require quick attention.
Shift your focus
Most businesses target many consumer personas with their product or service. As a result, tailoring individual blog articles to various sorts of customers makes sense. It’s possible, though, that a blog article designed for one type of consumer is actually more appropriate to another. Consider altering the emphasis of one of your posts and retargeting it to a new type of client if it isn’t gaining traction. What might not be a hit with one group might be a big hit with another.
Did you get your facts right?
Making an outrageous factual error in a blog post is one of the worst things a copywriter can do. Consumers will be puzzled (at best) or angered if, for example, a writer writes that a product is lightweight and simple to handle when it is actually rather bulky and weighs several hundred pounds. Check all of your blogs for accuracy and to ensure that they reflect the genuine nature of your products or services.
Maybe it’s time to take it down
Some blogs are simply too much bother to be worth it. Get rid of a blog that is actively harming your company’s reputation. Removing one blog is unlikely to have a negative impact on your SEO or make your company appear unprofessional.
Think outside the box
There are a plethora of methods to spice up a blog, from removing long, dull phrases to adding new graphics, graphs, or videos. Whether your company’s blog is about high-tech lab equipment or something more mundane like mouse pads, blog design may have a significant impact on how readers interpret a post.